We love our blog here at McKay Flooring. In fact it has just had some loving care and a lick of paint. The reason we are fans of blogging is that it gives us the opportunity to talk about our business in a more open and personal way than you find in an ordinary business website.
This has not gone unnoticed. In an article on business blogging in Scotland on Sunday last week, Michelle Rodger talked about the advantages of social media and how Scottish businesses are using it. This is what she had to say about our blog at McKay Flooring
Entrepreneur Richard McKay says the social media strategy for his flooring company, including blogging, has helped grow his business by 15 per cent despite the credit crunch.
When he launched his blog he thought it was a good opportunity to relay news of prestigious contracts they had worked on and highlight products and services offered by McKay Flooring. But he soon realised the value of creating content.
“The goal is to become the authority reference in your field by offering helpful information to your customers. If this is done properly the traffic will flow naturally,” says McKay, who has more than 29,000 Twitter followers. “Companies need to leverage every marketing channel available. Using your blog as your main content repository and utilising other social media outposts such as Facebook, Twitter and Posterous to help further spread your company message means more eyeballs and more interaction with your customers.”
To put it simply, writing a compelling blog is all about content; make every word count. Make it true, honest and deliver on your promises.
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